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Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a survey.

Conducting surveys can be done very simply, or it can be very complicated, depending on how much you want to ask on the survey and the number of people to whom it is administered. Here some information for small/medium scale surveys. These are certainly not a strict prescription and they should be clearly adapted to your needs, especially if you go to larger/multiple target groups.

This article provides an overview of the key points related to surveys. It is divided into 12 web pages with a table of content...