Protecting your brand in the cloud: Transparency and trust through enhanced reporting (pwc)

Protecting brandCloud computing is making deep inroads into the marketplace, but organizations are concerned about risks regarding security, privacy, availability, data protection and retention.
Any one of these could damage a company's business and its brand.
How can the risks impact companies' brands and how can third-party assurance provide a solution?



It can be hard for cloud providers, security vendors and integrators to demonstrate their wares to potential customers. Third-party assurance can certify their level of security, privacy and data protection and also boost their reputation for transparency. pwc's November 2011 paper covers:

  • User concerns about compliance certifications and self-assessments
  • Cloud computing risks like availability and data integrity
  • Third-party assurance of security policies, monitoring and compliance


 Source: pwc - PricewaterhouseCoopers LLP